受托品牌(Endorsed Brand) 主品牌下的亚品牌(Subbrands under a master brand) 品牌化的组合 ( A branded house ) 每种策略在关系谱上的定位(如图4-3所示),反映了在策略的执行中以及最终在顾客的头脑中品牌(如主品牌与亚品牌,托权品..
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The company also is building its house brand, having launched a major advertising campaign to promote Walgreen-branded products earlier this year.
沃尔·格林正努力提升公司的品牌形象,今年上半年实施了一项大型广告公关活动来提升沃尔·格林品牌的产品的声誉。
The survey found that it's bad manners to ask for the Internet access code, while 89 percent branded using a phone at the table as the biggest house guest faux pas.
调查发现,询问上网密码是无礼的表现,而89%的人认为在餐桌上使用手机是客人最失态的行为。
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