When, in the backwash of the 1929 Wall Street crash, his business (whose employees are all clad in chocolate-box lilac) suffers a downturn, he concocts a plot of murder and insurance fraud that launches him toward the roiling underworld from which prosperity had shielded him.
In the search for independent business owners who might have positive thoughts on how big box stores can be countered, I discovered a blog post at Inflow Inventory , an inventory system for small to midsize businesses, about how Virgilio Rubini, owner of ChocoStyle, a small chocolate manufacturer and retail store owner views big box competitors.