As a result, the company spends too much on broad-based advertising and other attempts to drive scale. Ultimately, Fader says, they "get crushed."..
结果就是，这个公司会在无限的广告战和其它扩大规模的尝试上投入过多，而最终它们彻底完蛋。
A business based on the specialty detergent could never scale up enough to capture significant sales from the major brands, Fader says.
他说，一个专营某种特色洗涤剂的公司，永远不可能把规模扩大到可以从主流品牌手中夺取可观的市场份额的程度。
That was significant, said Peter S. Fader, a professor of marketing at the Wharton School of the University of Pennsylvania who participated in the conference call.
来自宾夕法尼亚大学沃顿商学院的市场营销教授Peter S. Fader说这是个显著的增长，他也参加了这次电视会议。
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