Clotaire Rapaille 拉派尔 ; 克洛泰尔·拉帕耶 ; 拉帕耶 ; 拉培雷
"They remember things imprinted before they could speak, " says Rapaille, who wears his flame-colored hair in a pompadour.
FORBES: Mind Games
Clients use Rapaille's revelations--delivered orally, never in writing--to design products, packaging and advertising.
FORBES: Magazine Article
For instance, Rapaille says DaimlerChrysler's use of a dog in a recent print ad came out of a brand study by Archetype.
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