Dichter himself became a millionaire.

狄克特自己成了一个百万富翁。

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Dichter called it the strategy of desire.

狄克特称其为愿望的策略。

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Dichter had practiced next door to Freud in Vienna.

在维也纳，狄克特就在弗洛伊德的隔壁开业。

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Twenty years later big ad agencies were tapping psychologists such as Ernest Dichter, founder of the Institute for Motivational Research.

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Israel's security minister Avi Dichter, however, accused the Palestinians of fomenting violence and "trying to drag us to a situation where there will be dead children".

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Some of Dichter's preachings--among them: that marketers should offer absolution to consumers who indulge in guilty pleasures like smoking cigarettes or eating sweets--seem laughably simple today.

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