Even thoughnooneknewwhatitwas, they knew what to call it: "Princechupa," after the mysteriousvampirechupacabra (the world's best-knownmonster after BigfootandNessie).
For several years the main marketing strategy for Atlanta-based confectioner Chupa Chups has involved getting its gourmet lollipops into celebrity-chocked clubs and fashion shows.