品牌经理的概念诞生于1931年，创始者是美国宝洁公司负责佳美香皂销售的尼尔·麦克尔罗伊。品牌经理可以分为4种：创立品牌型、维护品牌型、链接品牌型、组合品牌型。品牌经理应具备沟通合作、规划判断、全面了解产品的能力。
目前为止我们一直在讨论物联网如何让产品经理和品牌经理受益。
So far we've discussed how Internet of Things could benefit product or brand managers.
赚取回扣的品牌经理Mark Woodmansey说他已经在第一天就卖出了3艘游艇。
Mark Woodmansey, a brand manager with the brokerage, said he has already sold three boats on the first day.
该杂志的品牌经理还对杂志售卖商店进行了精心挑选，不是仅超市或大型综合商场就够资格了。
The magazine's branding executives have also carefully selected what stores can carry it, and not just any supermarket or general merchandise store will suffice.
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