介绍了科研项目管理的概念， 决策立项的意义。

The management concept of scientific research project and significance of decision-making are introduced.

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项目管理的概念逐渐被软件公司接受，多数软件公司都采用项目管理的方式、流程对软件项目进行管理。

The concept of Project Management is accepted gradually by software companies, and most of the companies handle their software projects with the manner and the flow of the project management.

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从实施层面上提出了营销项目管理的概念，并对项目管理在营销全程和营销关键环节中的具体应用进行了阐述。

Put forward the concept of marketing project management from the implement level and elaborates on the specific apply of project management to the whole marketing process and the key marketing part.

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