研究方法采用文献分析与调查法进行。
The study methods were adopted literature review and questionnaire.
因时间和能力所限，本文主要采用文献分析和案例研究相结合的方法来进行。
Because of limited time and energy, this article mainly use literature analysis and case study.
本文采用文献分析、访谈、问卷调查等研究方法，首次实证探讨消费者品牌依恋的内容结构及相关问题。
On the basis of literature review, interview and questionnaire survey, this dissertation takes the initiative to probe into the content structure of consumers' brand attachment and its related issues.
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