(2) 顾客需要 (Customer Need) • 认识顾客需要是营销管理的基础 • 表明了需要(Stated needs)：我想买一辆丌贵的汽车。 • 真正的需要(Real needs)：顾客需要的汽车是运营成本低，而 丌是首次贩买的价格。
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工厂里发生的事故表明了需要更高的安全标准。
The accident at the factory underlines the need of better safety standards.
我们的报告引证了在各国水域及国际水域中鲨鱼遭受的严重过度捕捞现象，并明确表明了需要在全球范围内立即采取行动。
Our report documents serious overfishing of these species in national and international waters, and demonstrates a clear need for immediate action on a global scale.
《框架公约》和《京都议定书》的谈判历程表明了这样一种广泛的共识，即我们需要在实现经济持续增长的同时减缓气候变化。
The negotiating histories of both the Framework Convention and Kyoto Protocol demonstrate general agreement on the need to mitigate climate change while allowing for continued economic growth.
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