消费者营销的目标是大量的人口统计群体，主要通过大众传媒和零售商，而企业营销中买卖双方的谈判过程更加私人化。
While consumer marketing is aimed at large demographic groups through mass media and retailers, the negotiation process between the buyer and seller is more personal in business marketing.
另一方面，由于在人口统计学的数据里，增长最迅速的一类人群就是青少年，人们发现这些青少年群体中的女孩，对所有商品来说，都是一个巨大的市场：衣服、化妆品、夹趾拖鞋等等。
On the other hand, because one of the fastest-growing demographics was teenagers, teen girls were discovered as a market for all kinds of things: clothing, makeup, thongs, etc.
在开始设计之前你要从四个方面了解你的目标群体：目标，文化，人口统计学背景，和技术。
Understand your target audience through 4 main points before implementing your design: Goal, Culture, Demographics, and Technology.
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