通过“Scion说”，丰田一跃进入市场营销正在兴起的最热门领域之一：利用、模拟和创立社会网络来促销品牌。
With Scion Speak, Toyota is jumping into one of the hottest nascent fields for marketers: harnessing, imitating and creating social networks to promote a brand.
在物理学家建立了一些数学模型去解释一些社会学家观察到的网络现象之后，这个领域大概在十年前开始兴起。
The field took off about 10 years ago, after physicists developed mathematical models to explain some of the network phenomena sociologists had observed.
这种潮流慢慢发展壮大，最后被称为Web 2.0，或者叫社会化网络。随着诸如博客和社交网站的兴起，这个概念变得十分流行。
This trend eventually came to be known as Web 2.0 - although others preferred social Web - and was popularized by activities like blogging and social networking.
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