首先，警惕管理层的“过拟合”倾向——统计学词汇“过拟合”指的是一旦模式已经发现，搜集更多数据的价值趋于下降。

First, beware the managerial tendency to "over-fit the curve" — a statistical term that refers to the diminishing value of gathering additional data once you find a pattern.

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是资产的获取，管理，更新，处置和从这些资产中获取价值的商业模式设计的过程。

The process of acquiring, managing, renewing , and disposing of assets as needed , and of designing business models to exploit the value from these assets.

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客户关系管理(CRM)是以客户为中心，旨在改善企业与客户关系的新型营销管理模式，品牌价值被作为客户关系管理的最高目标。

Customer relation Management (CRM) is a customer-centered marketing model designed to improve the relationship between businesses and customers with brand value as its ultimate end.

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