目标集聚战略是指企业的实力不足以在行业内进行更广泛的竞争,而选择行业内一种或一组细分市场的战略。它是一种有自我约束能力的战略。它要求能够以更高的效率、更好的效果为某一狭窄的战略对象服务,能够在该范围内超过竞争对手。
国际化环境下林业企业经营可以选择目标集聚战略作为主体战略。
Forestry's enterprises can choose focus strategy as subject strategy under the internationalized environment.
目标集聚战略的实施采取三种形式:产品类型专一化、顾客类型专一化、地理区域专一化。
The implementation of focus strategy can adopt three forms:the concentrated products, the concentrated customers and the concentrated geographical areas.
另一方面C 工程公司的客户中不存在足够大的、需求差异明显的细分市场,因而也无法采用目标集聚战略;
On the other hand, there are not big market subdivision left enough to survive for C company if it wants to give up some clients, so C company can't adopt the focus strategy.
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