应该说，赢得消费者信任的终极手段，是建立足以信赖的品牌，这也是差异化行销的根本追求。

Should say, win the ultimate consumer trust means, is to establish a trustworthy brand, this also is the fundamental pursuit.

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然而，数据的隐私性和安全性远不止远离黑客这么简单，这还涉及到企业需要向消费者保证他们的品牌是值得信赖的。

However, the privacy and security of data is far more than away from hackers so simple, it also involves the need for businesses to ensure that their brand is trustworthy.

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该品牌有很高的名望，因为消费者们对他们的商品很是信赖。

That brand has great value because its customers have come to trust their products.

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