当他开始自己的调研时，他发现一些企业反对一个观念，即美国市场就化妆品之类的产品将遵循欧盟的行业标准，这些企业坚持说美国的产品已经很安全了。

When he began his research, he found firms resisting the notion that the American market would follow EU standards for items like cosmetics, insisting that their American products were already safe.

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