品牌是企业与顾客之间的一种心理契约，品牌塑造的过程就是企业与顾客心理契约构建过程。
It is a psychological bond built up between the enterprise and the customer, in process of which a renowned brand name is simultaneously being shaped.
与知名研究机构和外资企业合作，推动国际化经营，提升核心竞争优势，构建公司自有品牌。
Global operation is realized by cooperation with prominent research institute and foreign enterprise to promote competitive advantages and build RIDEA brand.
文中介绍了品牌社区的内涵与意义，针对我国的服装企业提出了创建品牌社区的策略，以及在构建品牌社区时可以借助的方式。
This paper introduces the connotation and significance of the brand community, puts forward the strategies for our domestic enterprises in constructing their brand communities and the modes to employ.
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