不过企业仍然迫切希望为自己的社交媒体岗位找到合适的人才，并且期望这些新进人才能够利用极少的资源，起到“四两拨千斤”的宣传效果。

But businesses often still struggle to find the right candidates for the jobs, and expect their new hires to move mountains with few resources.

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毕竟，极少有人能从满是宣传而没有实质内容的动向中受益。

After all, very few people benefit from trends that are all hype and no substance.

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