而且薛默先生（Mr Shermer）还展示了他的深入研究：人们是怎么怀有这样的信念和为什么他们在面对似乎有压倒性证据去反驳他们时还固执己见。
Mr Shermer is interested in how such beliefs come to be held, and why they can persist even in the face of what, to others, can seem to be the overwhelming evidence that contradicts them.
举一些例子：孩子们相信太阳能够思考并且紧随在他们的周围；因为有这样的信念，他们经常给手绘的太阳加上微笑。
Examples: children believe that the sun can think and follows them around; because of such beliefs, they often add smiley faces on sketched SUNS.
对于拙劣的表现没有任何借口，只有拥有这样的信念我们才能获取胜利。
There's no excuse for a lesser performance, and only by thinking that way can you win things.
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