无形资产经营，是企业资产运营的高级阶段。高明的资产经营者主要是利用无形资产经营，减少有形资产的投入，即以无形资产输出为手段，在更大的空间和范围内实施控股或参股，通过无形资产运营代替有形资产投入，实现少投资甚至不投资也能收购企业、合并企业或形成战略联盟的目的。
无形资产是现代企业经营活动必不可少的一种重要资源。
Incorporeal property is a kind of indispensable important resource in the management activity of contemporary enterprises.
企业的品牌代表了企业的形象，经营理念和价值观念，是企业最重要的无形资产。
Brand is one of the most important intangible assets for enterprises, which represents enterprises' image for their customers, enterprises' concept of value and management.
无形资产是指应用于企业的经营活动，但没有实物形态且非流动的资产。
The term intangible assets is used to describe assets which are used in the operation of the business but no physical substance, and non-current.
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