有一个现象叫做“霍索恩效应”：因为意识到受到关注，所以我们会不自觉的改变自己的行为。
There's a phenomenon called the Hawthorne effect: we change our behavior just by being aware that we're being watched.
不过，尽管我们隐藏的个性可能是消极的，但也有可能是积极的。人们也有可能从来没有意识到自己的魅力，温情以及自觉。
Still, while our hidden traits might be negative, they might also be positive: people are sometimes surprisingly unaware of their charm, warmth or conscientiousness.
数百万想要拥有这个内容的浏览者会安装免费软件，并且不自觉地会在其他领域意识到2d条码的存在。
Millions of viewers who want the content will install free software and unwittingly prime themselves to recognize 2d codes elsewhere.
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