企业发展壮大，离不开品牌广告定位，品牌广告定位是否准确取决于市场(地点)、产品、价格、推广四大因素的影响。
The development and expansion of business enterprises need brand advertisement positioning. The accuracy of its poisoning depends on its market location, product, price and promotion.
本文将从企业生命周期理论为基础，探讨传承行为对盛年期家族企业的影响以及成功传承对家族企业发展影响因素。
Basic on corporate lifecycle theory, this paper will describe the influences of power transition to a Zhejiang family business in Prime period.
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