所有人都同意，除了以尽可能好的形式将他们的内容放上网外，用市场营销的术语来说，他们还需要在更下游展开更多行动。

All agreed that, apart from getting their content online in the best shape possible, they needed to move much further downstream in marketing terms.

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使用市场营销术语来说，这里就是你的‘USP’——独特销售主张。

In marketing terms, this is the place for your 'USP', or unique sales proposition.

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