在竞争日益激烈的今天，营销渠道已经成为取得差异化竞争优势的有力武器。

In competition fierce a today day by day, marketing channel become, make difference competition effective weapon of advantage already.

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本文首先对迈克尔·波特关于一家企业难以兼容低成本与差异化竞争优势的观点提出质疑，并介绍有关学者对此持有的不同观点。

This paper, first queries to some opinion of Michael E. Porter, then refutes the argument that low cost is hard to be compatible with differentiation in theory.

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有些专注于成本，寻找领域内的成本竞争优势；有些强调差异化，寻找领域内的不同。

There are cost focus seekers, who aim to obtain a local cost advantage over competition and differentiation focuser, who are looking for a local difference. [3]

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