另外，还提出了在考虑客户偏好异质性时，消费者行为建模所应考虑的主要变量。

In addition, the main variables should be taken into account for developing the consumers' behavior model in considering the consumers' heterogeneity.

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文中对通讯行业客户行为进行了基于关联规则的建模，较好地嵌入了关联规则的框架。

The customer behavior in telecommunication is calibrated into the framework of association rules. Experiments hint us the pattern by grouping the customers into a cluster.

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