客户忠诚营销理论（Customer Loyal，CL）是在流行于20世纪70年代的企业形象设计理论（CorporateIdentity，CI）和80年代的客户满意理论（CustomerSatisfaction，CS）的基础上发展而来的。其主要内容可表述为：企业应以满足客户的需求和期望为目标，有效地消除和预防客户的抱怨和投诉、不断提高客户满意度，促使客户的忠诚，在企业与客户之间建立起一种相互信任、相互依赖的“质量价值链”。
客户忠诚度 customer loyalty ; Loyalty ; customer loyalty degree ; Electronic Commerce World
对客户忠诚 Building Customer Loyalty
客户忠诚计划 loyalty Program ; Customer Loyalty Program
客户忠诚度计划 Loyalty Program ; Customer Loyalty Program ; CLP
客户忠诚项目 Loyalty Program
客户忠诚系统 Customer Loyalty System
回访率即客户忠诚度 Client's loyalty
客户忠诚度回报 return of customer loyalty
客户忠诚度计划经理 Loyalty Program Manager
客户忠诚度和终生价值 harrah's Casinos
In the condition of homogeneous competition, Customer Loyalty Management becomes an important method of marketing and competition.
在当今通信市场同质化竞争的条件下，客户忠诚度管理正在成为一种重要的营销与竞争手段。
参考来源 - 移动运营商的积分营销研究 （研究生论文）And also considering the great influence that Internet has made on the customer's loyalty, many enterprises have put much more concentration on customer relationships, which they had never done before.
同时，网络意识形态对客户忠诚度产生着巨大的影响，也使得企业对于顾客关系的重视达到了前所未有的高度。
参考来源 - 第三方物流服务中导入客户关系管理研究In this paper,we design a new telecommunication client loyalty identification model to recognize the valuable loyal customer. Based on this model,we establish client hierarchical management and develo Pa targeted plan to promote client’ s loyalty.
本文通过建立移动通信客户忠诚度识别模型,识别有价值的忠诚客户,并基于该模型建立分层分级管理体系,制定针对性的忠诚度提升策略,并以珠海移动的实际消费数据为例进行实证分析。
参考来源 - 移动通信客户忠诚度分层模型研究·2,447,543篇论文数据，部分数据来源于NoteExpress
企业可以通过营造一种注重环保的积极文化氛围来建立客户忠诚度。
Companies can build customer loyalty by creating a positive culture of environmental awareness.
短期投资者要求从公司获得高额季度利润，这会阻碍公司投资长期研究或建立客户忠诚度。
Transient investors, who demand high quarterly profits from companies, can hinder a firm's efforts to invest in long-term research or to build up customer loyalty.
对客户忠诚并回馈社区是两人成为亿万富翁的秘诀。
Loyalty to customers and giving back to the community are values that have made the pair billionaires.
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