阿什·肯纳斯表示，有可能的话，可以将这些价值纳入管理人员的绩效评估。如果管理人员完成了业绩目标，却未能实现企业文化预期，那么你需要对其进行公开地批评。

When possible, build these values into managers' performance assessments and don't be afraid to make public firings when people hit their Numbers but fail to meet cultural expectations, Ashkenas says.

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