如果决定要赤脚走路，大家便一齐赤着脚走。
从门把手到网址再到衣服的标签最终到营销手段：如果大家认为一个品牌是走在时尚前沿的，那么细节是决定成败的关键。
From the door handles to the website and the tags on the clothes to marketing events: If people are to be persuaded a brand is the height of cool, the devil is in the detail, says Cheliotis.
而且，她很有权威，当出现什么问题时，别人就想从她那里得到忠告，如果她一旦介入争论的话，她的决定就被大家采纳。
More than that, she had authority, she was asked for her advice when there were problems, and if she intervened in an argument, her decision was accepted.
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