一九九四年,我刊登了一系列部落格文章,后来集结成《如何有创意》(How to Be Creative),成为你目前正在阅读的这本书的基础。这段期间,我当过漫画家、部落格作家以及行销人员。
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广告学:一学期,老师一直在强调广告要有创意,但是没说如何有创意。
For one term, we learned the class, the teacher always put "originality" in the top position, but "how to", the teacher never talked it.
比起现有方法,如果有关于如何更快、更聪明或更好地达到成功的有创意的想法,用你自己的方法解决,看看会发生什么。
If you have a creative idea about how to accomplish something faster, smarter or better than the current method, do it your way and see what happens.
这个保姆测试证明了我朋友是一个能为问题找到有创意性的解决方案的女人,她清楚事情的轻重缓急,也知道如何去妥协。
The nanny test proves my friend to be a woman who finds imaginative solutions to problems, who is clear about priorities and who knows how to compromise.
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