如果把女性杂志上的女性形象与这些杂志上的广告进行比较，你就会意识到这些投射的形象在商业上是多么有用。
If one compares the image of the woman in the women's magazine with the goods advertised by those periodicals, one realizes how useful a projected image can be commercial.
另一种解释是，女性业主在衡量商业收益上，与传统的可观增长和销售量并没有直接联系。
An alternative explanation is that female business owners value business outcomes that aren't related to the traditional objectives of growth and sales.
此外，男性严格地以商业眼光来看待他们与理财顾问的关系，而女性则希望能与理财顾问心领神会、相互信赖并得到量身定制的理财建议。
And while men see the wealth-adviser relationship strictly through a business lens, women want empathy, trust and customized advice.
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