企业对风险管理的空前重视，为内部审计提供了一个增加企业价值的绝好机会；
The unprecedented emphasis on risk management provides an absolutely excellent chance for internal audit to enhance enterprise value.
跨国公司开始越来越重视对外汇交易风险的管理，降低企业的交易风险，增加企业价值。
The beginning of the growing importance of transnational corporations on the foreign exchange risk management and reduce transaction risks, increase business value.
本文研究了利用品牌资产增加企业价值的基本策略途径，并提出了基本策略的具体实现方式。
This text discusses the basic policies route increasing enterprises value by its brand capital, and bring actualizing mode for these basic policies.
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