当前，许多商业公关活动忽视了对公众利益的定位，企业组织在追求利益最大化的时候丧失了公众利益的理念。
Many commercial public-relationship campaigns neglect public interest, and enterprises are losing their concern on the public interest when they seek maximum benefits.
在追求经济利益最大化是企业根本目标的情况下，企业忽视女职工权益也就不可避免。
Under the circumstance that pursuing maximum economic benefits is the fundamental target of business, it is inevitable that female workers' rights have been overlooked.
作为社会性的动物，人类在进行决策时不只是追求个人利益最大化，同时也会表现出对公平和利他互惠的偏好。
As social animal, human beings would not only act to get maximum benefits for themselves when making decisions, but also show preference for fairness and altruism.
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