提升商业银行服务质量 Modern Enterprise
第一章商业银行服务的研究背景。
第三章提出了商业银行服务营销的银行服务、服务渠道、服务表现、客户关系建设等概念。
The third chapter puts forward some essential concepts concerning services marketing such as bank services, services channel, services expression, customers relationship construction, and so on.
商业银行服务收费不仅有理论依据,而且也是国际惯例,同时也是商业银行经营的必然要求。
Commission services for commercial Banks not only has theoretical basis, but are international practices, and inevitable requirement of commercial bank operation.
Traditionally, commercial banks did not deal with the general public; they were for wealthy people and business people.
早期的商业银行并非面向公众,而是为富人和商人提供服务的
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