日益增加的品牌转换行为给企业带来了巨大的损失。

The increasing brand switching behavior has caused a great loss to many enterprises.

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减少消费者品牌转换行为，提高消费者品牌忠诚度成为企业亟需解决的问题。

How to reduce consumers 'brand switching behavior and improve consumers 'brand loyalty becomes an urgent problem that should to be solved.

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伴随着激烈的市场竞争，消费者品牌转换行为日趋频繁，迫使企业寻找影响消费者品牌忠诚的关键因素。

With increasing competition in the market, customer brand switching behavior becomes more and more frequent, which forces enterprises to look for the key factors that influence customer brand loyalty.

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