通过对行业、市场、竞争对手、消费者的分析得出建立强势品牌的战略定位，运用最优的品牌资产模型体系来打造强势品牌。
By analysing industry, market, competitor, customer, we find out strategic positioning of strong brand, and we use optimum model of brand equity to build strong brand.
为此，构建了服务质量测量模型、品牌资产测量模型以及22个研究假设，并通过实证数据予以检验。
Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.
在他们可以决定用哪一个模型评估之前，理解品牌资产是另一个挑战。
Understanding brand equity is another key challenge before they can decide which model to use to measure it.
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