品牌面前首先是其文明， 品牌文明 （ Brand Culture ）是指品牌在运营中逐渐构成的文明沉淀，代表了企业和消费者的利益认知、情感归属，是品牌与传统文明以及企业特性抽象的总和。
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作为中国女装品牌界的时尚创新者，集团熟稔运用时装的艺术，让东西方文明的结合向世界绽放出独具风韵的国际化表情。
As a Chinese brand ladies fashion innovator, with art by fashion group, let the thing square civilization to the world's blooming with unique charm international expressions.
品牌是20世纪信息文明时代的产物。
The brand is an outcome of 20th century's information civilization age.
随着经济型酒店行业的开展，该行业竞争曾经从最初的产品、价钱竞争转为品牌、文明的竞争。
Along with the development of economy hotel industry, the industry competition from original product, has been converted into brand, price competition culture of competition.
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