因此,品牌传播应引入整合营销传播的理念,以此来提升品牌传播的效果,创造理想的品牌形象。
Therefore, Brand communication should introduce the idea of Integrated Marketing Communication to promote its communication effect, which could help to create the ideal brand image.
同时,利用整合营销传播手段,深入研究营销公关如何发挥其效用来塑造奢侈品品牌形象。
At the same time, this article USES the integrated marketing communication tools, in-depth study how to use the marketing public relations function to create a luxury brand image.
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