危机管理促使行政机构优化组织建设、信息沟通并促进制度化建设。
Crisis management impels administrative organizations to optimize structures and forms, to promote information communications and to improve institutionalization.
危机管理是一门艺术性和策略性非常强的科学，是基于坦诚、沟通基础上极为讲究策略的科学。
Crisis management is a science with great artistic and strategy. It is based on frank and communication.
企业必须在营销危机发生前和发生后加强与公众的沟通和联系，才有可能对其进行预防或实施有效管理。
Therefore, enterprises should enhance communication with general public both before and after marketing crisis, in order to take precautions and manage.
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