想想你的销售和营销策略。这包括产品和服务是怎样定价的，渠道市场，广告和营销计划。
Think about your sales and marketing strategy, include information on how the product or service will be priced, channels to market, advertising and marketing plans.
首先，该定义明确了用来交换的不局限于有形产品(货物)，而且可以也包括观念和服务。
First, it makes it clear what is to be exchanged is not restricted to tangible products (goods) but can include concepts and services as well.
其目的是为了让读者清楚了解指南涵盖的流程中包括哪些产品系列和服务。
Its purpose is to give readers a clear understanding of which product lines and services are included in the processes the guide covers.
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