在研究生教学中开设《市场营销学》课程，适时反映了竞争性市场体制及买方市场形成后，国内外市场竞争剧烈，加强营销管理工作的需要。

The course for graduates tell that it's very necessary to strengthen marketing management because of establishment of competitive markets and buyer' markets and market competition.

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危机在加剧，这就使得规模的扩大化需要更多的经理进入到招募，营销和管理里面去了，在这些地方他们的才能不会加强。

Worse still, the process of building a big group may draw the original managers into areas like recruitment, marketing and administration, where their skills might not be as polished.

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资源战略包括建设医院信息系统，加强知识营销管理，从财务上支持以知识战略为核心的构建。

Resource strategy includes building the hospital information system, strengthen knowledge marketing management, support the construction of knowledge strategy as the core from financial affairs.

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