同样，网站也可以利用社区的这种隐蔽的智慧，对于任何指定搜索，能够更加准确地提供最相关和最普遍的结果。
Likewise, websites can tap into the implicit wisdom of the community to more accurately predict the most popular and relevant results of any given search.
搜索引擎依靠的模式(schema)或HTML标记，改善结果，使其更加准确。
Search engines rely on schemas, or HTML tags, to improve results and make them more accurate.
为了得到更准确的搜索结果，浏览到更适合自己的广告信息，省去几下敲击键盘的动作，我们就得让Google知道我们是谁。
We get better search results and we see more appropriate advertising when we let Google know who we are. And we save a few keystrokes.
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