作为跨国公司全球战略的有机成分，本土化经营战略是跨国公司应对一体化经营中的国别和地区障碍的有效策略。
As an organic part of global strategy, business localization has been used by multinationals as an effective measure to national and regional obstacles.
本文以跨国公司国际广告传播的“全球化思考本土化执行”策略为研究对象，共分为五章。
This paper takes the strategy of "globally thought and locally carried out" as the object of study, and altogether divides into five chapters.
第三章和第四章是本文的核心，对国际广告传播的“全球化思考本土化执行”策略进行了重点分析和探讨。
The third chapter and the forth chapter are the key of the article, witch mainly analyzes and discusses the strategy of "globally thought and locally carried out".
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