客户关系管理建立在以下原则的基础之上，即企业应该不断地扩展市场营销战略以加强客户的忠诚度。
Customer relationship management is based on the principle that marketing strategies should be continuously extended to strengthen customer loyalty.
它的最终目的是：通过关系营销建立广告公司的优势服务品牌，为公司争取更多的客户忠诚和价值，以获取最大的利润。
Its final purpose is: Making use of relationship creating the strong service brand of the company, trying for more worthiness and faithfulness of clients, to carry the maximal profit.
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