客户可以以票面价值获得ARM的基本设计，或是选择允许客户研发定制产品的许可。
A customer can take ARM's basic design at face value or choose a license that allows it to create custom products.
但设计、产品研发和营销由设在德国的公司总部进行。
But design, product development and marketing carried on at the company's German base.
举例来说，苹果产品的大部分研发由其他公司参与，但是苹果公司却从产品的设计，系统集成和营销这些技术收获了巨额利润。
For example, most of the research behind the iPod was done by other firms, but Apple reaped huge profits from its skill in design, systems integration and marketing.
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