麦琪恩说进行社会营销的“错误方式”是“创造一个人为的社会网络并试图将人们吸收进去。

The “wrong way” to engage in social marketing, Mr. McKeon said, was to “create an artificial social network and try to draw people to it.

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“我们将那些与我们交流的人引入这一活动，让他们和我们一起出主意，”麦琪恩说，“这就是我们觉得特别酷的地方”。

"We brought the people we're communicating with into the process and had them build the idea with us," Mr. McKeon said. "That's what we find particularly cool from our perspective."

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一天晚上在坟场他和费恩、贝琪撒切尔看到了三个男人。

One night in the graveyard he and Huck Finn see three men.

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