据报道,过去四年中,由于手表制造商斯沃琪集团,雀巢以及制药公司诺华股份有限公司的拉动,瑞士前30强公司收益增长率高达38%。
The 30 largest Swiss companies reported earnings growth of 38 percent during the past four years, buoyed by exports from watchmaker Swatch Group AG, Nestle and drugmaker Novartis AG.
从战略动机、战略可行性和战略内容等方面,分析了瑞士手表制造商斯沃琪集团实行的多品牌战略。
This paper analyzes on the multi-brand strategy of Swiss watch producer, Swatch Group, from aspects of the strategic motivation, strategic feasibility, and strategic contents, etc.
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