本文运用产品竞争战略理论，对舜华鸭业有限公司市场竞争策略进行了系统分析和研究。
In this paper, Shunhua Group uses the products competitive strategy theory, competition in the market strategy for the analysis and research.
舜，传说中的远古帝王，五帝之一，姓姚，名重华，号有虞氏，史称虞舜。
Shun, , a legendary ancient emperor and one of the Five Emperors, had a surname of Yao and a last name of Chonghua.
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