Hutt and Speh (2001) note that such virtual marketplaces enable companies and their suppliers to conduct business in real time as well as simplify purchase processes and cut costs.
Hutt and Speh(2001)认为这种虚拟商场使公司和供应商能够实时供货，简化了购买过程，降低了成本。
According to Hutt and Speh (2004), most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals.
Hutt and Speh(2004)指出大部分企业营销人员只把促销预算的一小部分用于广告，而且通常是通过直接邮递和行业杂志。
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