In Specialized's visitors lobby is a replica of Sinyard's VW, along with Specialized's racing bikes ridden by time-trial world champion Fabian Cancellara and the 2010 Tour de France winner, Alberto Contador.
Bikes are booming today--industry sales in 2011 are up 37%. (Fitness products do well during bad economic times.) Driving the trend are two American companies, Trek Bicycle of Waterloo, Wis. and Sinyard's Specialized Bicycle Components.