Billy Sanez 桑尼斯
Billy Sanez, director of customer communications, said the airline has been watching the growth of social media for several years.
CNN: Get results by social networking with airlines
As for the unfavorable comments people post, American Airlines' Sanez says it can be a chance to turn a negative experience into something positive.
The interactive team brought up the idea of using Facebook about a year ago, Sanez said, and the airline added its fan page about four months ago.
应用推荐
模块上移
模块下移
不移动